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Director of Marketing & Communications

Knoxville, TN

Relocation expenses: Not paid

Full time
5 - 10 years of experience
Bachelor's Degree
$61,000 to $70,000 per year

Published on 30 Sep 2022

Expires on 30 Sep 2022

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Director of Marketing & Communications

Position Summary
The Director of Marketing will engage and educate the general public, local media, and businesses about United Way of Greater Knoxville, Alliance for Better Nonprofits, and Volunteer East Tennessee’s missions and their importance in the community.

This role crafts and tells the amazing story of our community. Building and strengthening our brand in all that we do and championing our presence across all media/social media platforms with consistency and equity will be at the core of this Director role. A keen eye (attention to detail), a cool head, and a clear voice will be critical for success in this role.

Essential Duties & Responsibilities

  • Supervise personnel and systems for Branding and Messaging.
  • Develop and implement a strategic year-round marketing plan, including collateral materials, direct mail, paid advertising, publicity, social media, and online opportunities.
  • Ensure that all marketing material support UWGK’s mission and strategic plan goals.
  • Plan and respond to crisis communication activities by analyzing crisis or potential crisis, developing a PR/communication plan, and communicating with the media as needed.
  • Maintain confidentiality of public relations plan, campaign analysis reports, and other non-public or sensitive subject matter.
  • Manage the quality and consistency of messages in all organizational materials, including letters, collateral materials, invitations, and online and social media outreach.
  • Provide strong strategic direction and writing for all publications and social media profiles.
  • Oversee the planning and execution of special events and stakeholder engagement activities; write talking points and speeches as needed for all events when possible.
  • Work with other departments (Major Gifts, Operations, and Community Impact) to promote initiatives and events and generate meaningful direct mail/solicitations.
  • Evaluate the effectiveness of work plans and results achieved and systematically improve future projects.
  • Participate in relevant community task forces, commissions, and committees.
  • Manage market research projects.
  • Prepare the President & CEO, staff, and board for media interviews as needed.
  • Speak before various community groups concerning community impact, community involvement, and supporting the United Way of Greater Knoxville.
  • Act as a spokesperson for the organization.
  • Assist with the organization’s disaster response efforts.
  • Perform other duties as opportunities are presented and assigned by the President & CEO.

Additional Skills & Responsibilities

  • Demonstrated outstanding interpersonal, meeting facilitation, and organizational skills
  • Ability to build consensus and facilitate collaboration and productive relationships with diverse individuals, groups, organizations, and community
  • Ability to successfully move diverse groups of people toward a shared vision
  • Flexibility and ability to work on multiple high-priority projects
  • Ability to solve problems independently, effectively, and creatively.
  • Ability to analyze work plans strengths/weaknesses and develop innovative strategies to maximize results.
  • Demonstrate excellent verbal and written communication skills

Experience & Qualifications

  • Bachelor’s degree in Advertising, Business, Communications, Graphic Design, Marketing, or related field
  • Background in marketing, public relations, and communications
  • Experience in communications, social media, and graphic design.
  • Experience in resource development, fundraising, and special events.
  • Background in complex organizations of commensurate size and scope.
  • Skilled at effectively presenting information and ideas to executive teams, volunteers, and the board of directors.
  • Proven effectiveness working in a team environment, facilitating groups, and working with leadership volunteers
  • Recognized as a collaborative, motivational, supportive, and visionary leader.
  • Strong organizational, time management, interpersonal and communication skills
  • Must be flexible to changes, able to work independently, and have strong problem-solving skills
  • Excellent oral/written communication skills
  • Knowledge of Microsoft Office products, including Word, Excel, Publisher, and PowerPoint


  • Work in partnership with the CEO, Chief Strategy Officer, and BAM Committee
  • Support Chief Strategy Officer and Campaign Chair in activities around the campaign
  • Works closely with external contractors, media partners, and other partners in the community
  • Ensure we market and communicate to promote diversity, inclusivity, and equity.

Physical Demands
The physical demands described here are representative of those that an employee must meet to perform the essential functions of this job successfully. In addition, reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

  • This position requires the ability to operate a telephone, computer, calculator, copier, fax machine, scanner, and any other office equipment.
  • Must be able to sit, walk, and stand for extended periods.

Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Therefore, reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

  • This position is generally in an office but may require on-site at donor/partner locations.
  • Ability to travel locally.
  • May require working some evenings and weekends.
  • Fast-paced, evolving, and dynamic environment.
  • This role routinely uses standard office equipment such as computers, phones, printers, and audio-video equipment.


Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Equal Opportunity Employer
The United Way of Greater Knoxville does not discriminate against any employee or applicant for employment on the basis of handicap or disability, age, race, color, religion, sex (including pregnancy, gender identify, and sexual orientation), parental status, national origin, political affiliation, military service, genetic information (including family medical history), or any other non-merit based factors or classifications by Federal, Tennessee State constitution of statutory law.

United Way of Greater Knoxville is a vibrant organization committed to mobilizing the caring power of the communities we serve in ways that benefit us all. Led by a dynamic leadership team, we have tremendous opportunities for growth and transformation. Due to the changing nature of our work, we are seeking relationship-driven, forward-thinking, and action-oriented individuals to join our team. We enthusiastically encourage candidates from diverse backgrounds to apply.

United Way of Greater Knoxville Diversity, Equity & Inclusion Statement
We take the broadest possible view of diversity.
We value the visible and invisible qualities that make you who you are.
We welcome that every person brings a unique perspective and experience to advance our mission and progress our fight for every person’s health, education, and financial stability in every community.
We believe that each United Way community member, donor, volunteer, advocate, and employee must have equal access to solving community problems.
We strive to include diversity, equity, and inclusion practices at the center of our daily work.
We commit to using these practices for our business and our communities.
Join us in embracing diversity, equity, and inclusion for every person in every community.