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Director of Marketing and Engagement

Athens, GA

Relocation expenses: Not paid

Full time
3 - 5 years of experience
Bachelor's Degree

Published on 28 Aug 2019

Expires on 28 Aug 2019

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Director of Marketing and Engagement

United Way of Northeast Georgia
Position: Director of Marketing and Engagement

Position Summary

This position develops the necessary strategies required to attract and engage new volunteers and donors, reach/exceed financial goals and build the United Way brand by driving traffic, revenue and educating the community about United Way of Northeast Georgia’s mission through multiple marketing channels. This role will develop and execute an integrated marketing strategy in line with the United Way brand that focuses on retaining and engaging with our existing donors and volunteers while attracting new ones. This leader will leverage their expertise to support and expand fundraising and share the story of our community’s impact on early learning and childhood development, workforce development and basic needs.

Key Responsibilities

  • Build alignment on engagement strategies that drive new donor acquisition and deepen relationships among existing donors
  • Customize content and experiences to enhance the volunteer/donor journey with United Way
  • Lead strategy development and clearly define content distribution during particular stages of the donor/volunteer journey, with particular focus before and after engagement with workplace campaigns
  • Create new and innovative brand communication proposals based on historical information, current trends and experiences to help evolve and improve our regional brand recognition and impact
  • Leverage and enhance existing data and analytics, and develop additional research and data sources as necessary to inform creation of fundraising strategy and engagement activities
  • Create internal communication pieces and presentations that are delivered to existing and potential donors and community partners
  • Develop social media strategy and maximize content delivery by leveraging the necessary tools and partnerships
  • Whenever possible, utilize volunteer and intern expertise to execute on digital strategies, donor events, and volunteer engagement opportunities

Desired Results

  • Improved brand image and reputation across 12-county service area
  • Increased revenue generation from current donors
  • Improved donor retention through online and in-person marketing strategies and engagement events
  • Improved knowledge of the community and United Way

Ideal Candidate

  • The ideal candidate is passionate, proactive and strategic about telling United Way’s story across digital channels and media outlets and identifying game-changing platforms and methods for distributing and amplifying our message.
  • Has earned a bachelor’s degree in marketing, journalism, communications or a related field
  • Three years experience crafting and delivering messages
  •  Has the ability to manage multiple projects at once with varying timelines
  • Posseses excellent communication skills, a strong leadership presence and is an effective storyteller in evangelizing strategies and new directions
  • Has strong collaboration and partnership skills, the ability to effectively influence stakeholders and gain consensus at all levels of the organization
  • Proficient in Adobe Suite’s InDesign, Illustrator, or like applications

Core Competencies

  • Personally aligned with mission
  • Builds and strengthens productive, trusting and respectful internal and external relationships
  • Is committed to personal accountability
  • Works to meet/exceed expectations focusing on organizational results
  • Applies a collaborative and cooperative approach to working with others
  • Develops innovative ideas and embraces change to enhance results
  • Leads and manages others in alignment with organizational culture

United Way of Northeast Georgia is an equal opportunity employer.

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