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Director of Marketing and Communications

Director of Marketing and Communications

locationLafayette, LA, USA
PublishedPublished: Published 1 week ago
Marketing / Communications / PR
Full time
3 - 5 years of experience

Title:   Director of Marketing and Communications  

Immediate Supervisor: Executive Director of Marketing & Development

Staff Supervised: Marketing and Communications Manager

Job Classification: Exempt, Full-Time  

Organization Overview

United Way of Acadiana is committed to serving Acadia, Lafayette, St. Martin, Iberia and Vermilion parishes. United Way fights for the health, education, and financial stability of every person in every community. United Way envisions a world where all individuals and families achieve their human potential. And our vision is to have an educated, prosperous, and safe Acadiana where all individuals and families achieve their potential.

Basic Job Summary

The Director of Communications and Marketing develops a unique and consistent brand experience for our donors and prospects, crafting and executing strategies that enhance the visibility of United Way of Acadiana. The Director composes effective messaging to enhance trust and loyalty and is responsible for all collateral materials needed by UWA in support of its fund-raising and community impact work. In this role, the Director of Communications and Marketing will take steps to reach segmented markets to grow revenue and donor engagement. 

Duties and Responsibilities

  • Annually formulate a strategic marketing and communications plan and an online engagement plan to maintain high visibility and relevance year-round in support of organizational goals relative to impact and revenue. 
  • Serve as the online relationship and brand engagement Director to grow our online presence.
  • Identify and secure regular opportunities for UWA to be positioned as experts by broadcast and print media for EHS, volunteer mobilization, disaster response, and PACT United issues, including education, earnings, and essentials.   
  • Oversee public relations initiatives including preparing and distributing press releases for news, and scheduling media appearances
  • Assist with all written items sent to donors or stakeholders to ensure consistent branding through the project/product management process.
  • Coordinate the design and production of all materials used to promote UWA, including the annual report, special events, workplace campaign needs and all products/programs.
  • Manage the UWA website and ensure that it is device responsive and includes regularly updated photos and accurate content, incorporating storytelling, results and opportunities to give, advocate, and/or volunteer.
  • Support UWA funded partners on co-branding opportunities.
  • Formulate situational talking points and communication plans for special projects as directed by the CEO and/or the COO.
  • Provide leadership and construct documents to ensure that UWA staff and board of directors are equipped with timely and effective talking points at least quarterly.
  • Develop meaningful working relationships with media contacts by providing excellent service and responding to their requests in a timely manner.
  • Have editorial ownership of all web content and ensure that the voice of the organization remains accurate and consistent.
  • Oversee Website, social media, & Events with staff or contracted staff
  • Oversee the United Way Worldwide Rebrand

Resource Development

  • Identify and execute creative ways through strategic channels to reach new supporters and retain current supporters by tailoring messaging based on interests via online/social media platforms.
  • Assist with donor retention through targeted year-round communication and through collateral material that meets the needs of the Resource and Impact departments.
  • Lead efforts to increase revenue generated online, in the social media space and via mobile platforms.
  • Ensure the proper recognition of in-kind, corporate cornerstone partners and other sponsors to maintain high integrity and trust with these donors.
  • Oversee the production and sponsorship of all public service announcements and other video or audio media.
  • Identify key market segments and opportunities to tailor messages to key market segments. 
  • Take measures to understand customer perceptions of UWA and utilize this information in planning marketing and communications strategies, i.e., focus groups, evaluations, and surveys.
  • Develop and manage online or mobile evaluation tools after special events to gauge supporter satisfaction.
  • Work within an approved budget, track actual expenses, and submit business related expense items in a timely manner.
  • Foster partnerships with professional marketing agencies and their creative teams and serve as our lead contact for creative agency partnerships.
  • Provide leadership on all collateral marketing projects for United Way of Acadiana.
  • Develop an annual calendar of events and projects for optimal cross-functioning with other departments.
  • Perform any other duties as may be assigned by your supervisor. 

Education, Skills & Qualifications:

Bachelor’s degree in a relevant field (e.g., Mass Communications, Journalism, Public Relations or Marketing) is required; a master’s degree is preferred.

Requirements Before Hire  

Bachelor’s Degree in related field of study.  

Proof and maintenance of a valid driver’s license  

Proof and maintenance of Vehicle Insurance and reliable transportation  

Produce a current physical.  

Must pass a Louisiana State Police Criminal Background Check. 

Experience:

  • Minimum of ten years of experience in marketing and communications.  Nonprofit, issue-based communications preferred.
  • Excellent communication skills, both written and verbal, with the ability to present complex data in a clear and accessible manner.
  • Ability to work collaboratively with diverse teams and stakeholders.
  • Strong organizational and project management skills with the ability to meet deadlines and handle multiple priorities effectively.

Team Leadership

  • Participate in all employee and department meetings/training/workshops; attend exec or board meetings as requested by CEO/COO. 
  • Serve as team support and provide training to other team members on departmental functions as needed. 
  • Exhibit the highest ethical and moral values possible. Lead with a growth mindset, inspire innovation and monitor emerging trends. 
  • Provide leadership on all collateral marketing projects for United Way of Acadiana. 
  • Provide excellent customer service for volunteers, donors, and partners including relationship building with committee volunteers.
  • Creates an atmosphere that respects and embraces engagement of all people, ideas and backgrounds and aligns with United Way’s values. 
  • Attend national, regional conferences and/or other development sessions to develop job related development skills upon the approval by CEO/COO.
  • Represent UWA core values: Empowered. Passionate. Collaborative. Responsive. Full of Grace.

Salary: TBD 

Competitive Benefits Package, including access to medical, dental and vision insurance, group disability and life insurance and paid-time-off.   

Fields of study

  • Marketing / Sales

Required degree level

  • Bachelor

Years of experience

  • 3 - 5 years of experience

Required languages

  • English