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Marketing and Communications Coordinator

Cleveland, TN

Relocation expenses:

Full time
3 - 5 years of experience
Bachelor's Degree

Published on 30 Sep 2022

Expires on 30 Sep 2022

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Marketing and Communications Coordinator

Position Title: Marketing & Communications Coordinator            

Employer: United Way of the Ocoee Region

Reports to:  Director of Development                                      

Position Type:  Full-time; 40-hrs per week               

Position Summary

Are you a smart, driven, and collaborative person who loves the power of clear marketing  and critical problem-solving? Do you have a heart for our local community? Do you bring positive energy to your work? Are you driven to improve the lives of those in your sphere of influence? If you answered "Yes!", we want to meet you!

We are incredibly proud of the work we have begun in 2020 and 2021. In order to keep that momentum going well into the future, we are seeking a creative and strategic leader with drive and determination to lead our Marketing and Communications efforts.

This role crafts and tells the amazing story of our community. Building and strengthening our brand in all that we do and championing our presence across all media/social media platforms with consistency and mission-driven purpose.

Essential Duties & Responsibilities

  • Supervise personnel and systems for Branding and Messaging.

  • Develop and implement a strategic year-round marketing plan including collateral materials, direct mail, paid advertising, publicity, social media and online opportunities.

  • Plan and maintain brand presence on all social media platforms that is creative, engaging, and educates followers on the UWOR mission.

  • Ensure that all marketing material support UWOR’s mission and strategic plan goals.

  • Plan and respond to crisis communication activities by analyzing crisis or potential crisis, developing PR/communication plan and communicating with the media as needed.

  • Maintain confidentiality of public relations plan, campaign analysis reports and other non-public or sensitive subject matter.

  • Manage the quality and consistency of message in all organizational materials including letters, collateral materials, invitations, online and social media outreach.

  • Provide strong strategic direction and writing for all publications and social media profiles.

  • Oversee the writing talking points and speeches as needed for all events when possible.

  • Work with other departments (Resource Development and Community Impact) to effectively promote initiatives, events and generate meaningful direct mail/solicitations.

  • Evaluate effectiveness of work plans and results achieved, and systematically make improvements to future plans.

  • Participate on relevant community task forces, commissions, and committees.

  • Speak before a variety of community groups concerning community impact, community involvement and supporting United Way of the Ocoee Region.

  • Act as spokesperson for the organization.

  • Assist with the organization’s disaster response efforts.

  • Works closely with external contractors, media partners, and other partners in the community

Executive Support:

  • Prepare the President & CEO, staff and board for media interviews as needed.

  • Prepare in collaboration with the President & CEO presentations for the public.

  • Support President & CEO along with the Director of Development with activities around the campaign.

  • Perform other duties as opportunities are presented and/or assigned by the President & CEO.

Additional Skills & Responsibilities

  • Demonstrated outstanding interpersonal, meeting facilitation and organizational skills.

  • Flexibility and ability to work on multiple high-priority projects.

  • Ability to solve problems independently, effectively, and creatively.

  • Ability to analyze work plans strengths/weaknesses and develop innovative strategies to maximize results.

  • Demonstrate excellent verbal and written communication skills.

  • High-level of comfortability working in Canva or other graphic design software.

Experience & Qualifications

  • Bachelor’s degree in Advertising, Business, Communications, Graphic Design, Marketing or related field and/or 3-5 years experience in Marketing & Communications.

  • Experience in resource development, fundraising, and special events.

  • Background in complex organizations of commensurate size and scope.

  • Skilled at effectively presenting information and ideas to executive teams, volunteers, and board of directors.

  • Proven effectiveness working in a team environment, facilitating groups, and working with leadership volunteers

  • Recognized as a collaborative, motivational, supportive, and visionary leader.

  • Strong organizational, time management, interpersonal and communication skills

  • Must be flexible to changes, able to work independently and have strong problem-solving skills

  • Excellent oral/written communication skills

  • Knowledge of Microsoft Office products including Word, Excel, Publisher, and PowerPoint

Mental Demands

Duties require planning, organizing, and performing a variety of duties applying a wide range of procedures and rules.  Duties require attention to detail, high degree of accuracy, reliability, timeliness, alertness, and use of judgment.  Also requires writing ability, creativity, and concentration.  Access to and use of confidential data where discretion/sensitivity is of utmost importance.  Mature judgment and confidence. Active listening is an essential skill.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. 

  • This position is generally located in an office environment but may be required to be on-site at donor / partner locations. 

  • Ability to travel locally.

  • May require working some evenings and weekends.

  • Fast paced, evolving, and dynamic environment.

  • This role routinely uses standard office equipment such as computers, phones, printers, and audio-video equipment.