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Director of Major Gifts

United Way of Asheville and Buncombe County
Asheville, NC

Relocation expenses: Negotiated

Full time
3 - 5 years of experience
Bachelor's Degree
$71,000 to $80,000 per year

Published on 30 Jun 2022

Expires on 30 Jun 2022

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Director of Major Gifts

Are you an effective communicator and relationship builder with a passion for equity-centered philanthropy? Do you have a proven track record of driving major gift support to the organization? Then United Way of Asheville and Buncombe County (UWABC) is where you need to be. Working within the Resource Development team, the Director of Major Gifts supports United Way of Asheville and Buncombe County’s vision of a united and resilient community where everyone belongs and everyone thrives.  

Position is responsible for working primarily with individuals to secure gifts of $10,000 or more to reach and sustain an annual goal of $1 million in major giving.  This consists of developing and implementing strategies to identify major gift prospects, cultivate donors, and maximize gifts.  Director is responsible for the management of the overall affinity group and planned giving strategies.


  • Maintain the major gifts pipeline and consult with the CEO and Vice President of Resource Development on cultivation strategies and portfolio management for major individual gifts

  • Link donors’ philanthropic goals with UWABC programs, initiatives and volunteer opportunities

  • Develop strategies with Resource Development staff to increase number of major and leadership donors within the workplace

  • Create and distribute patron communications and collateral, in partnership with the Senior Director of Marketing and Communications to ensure alignment between departments

  • Prioritize short and long-term development communications needs

  • Design and manage department-steered events, ranging from donor cultivation activities to the annual Community Services award dinner

  • Record donor interactions and communications in CRM software; prepare and regularly run all reports necessary to track progress toward goals

  • Develop revenue goals for major giving with Vice President of Resource Development, tracking progress closely and adjusting strategies when necessary to ensure achievement of goals

  • Provide development revenue and projection reporting

  • Support the activities of the board of directors and affinity groups to grow major gifts revenue

  • Participate in general management and strategic planning by serving on Leadership Team 

  • Work with other departments to identify potential funding opportunities

  • Enhance and execute planned-giving and endowment strategies

  • Refine and grow the planned giving program

  • In partnership with Marketing and Communications, develop planned giving marketing efforts to include digital strategies and targeted mailings

  • Ensure all planned gifts are documented and recorded in CRM

  • Perform other related tasks as assigned or approved based on professional interests, to support the mission of UWABC

Minimum Requirements:

  • Bachelor's degree and minimum 3 years in fundraising, major gifts or individual stewardship experience required

  • Ability to work a flexible schedule including evenings and weekends as needed

  • Minimum 3 years of supervision 

  • Valid driver’s license with a driving record that meets insurance requirements and access to reliable transportation

  • Deep commitment to UWABC's guiding principles and ability to model those principles 

Technical Skills, Abilities and other Requirements

  • High technological proficiency with computers and software, including prior working knowledge of Google Suite and/or Microsoft Office applications, CRMs, project management software

  • Demonstrated ability to quickly learn and use a variety of software platforms and new skills 

  • Demonstrated success in securing major gifts from individuals and private foundations 

  • Demonstrated success in securing multi-year pledges to support capital or special-initiative campaigns 

  • Demonstrated respect for diversity, equity and inclusiveness in interactions with current and potential donors

  • Demonstrated success in working with volunteers

  • Ability to define problems, collect data, establish fact and draw conclusions 

  • Ability to manage and complete multiple projects, maneuver complex work environments, engage in planning and problem-solving, and execute details with minimal supervision

  • Demonstrated advanced writing skills with attention to detail with high standards for presentation and written material

  • Demonstrated ability to coach employees and hold self and team member accountable for achieving results

  • Experience with public speaking

  • Ability to work in a fast-paced environment

  • Strong interpersonal and relationship-building skills

  • Ability to stay abreast of technology and trends in donor research

  • Knowledge of planned and blended gift fundraising, including DAFs, IRAs, will bequests, and other deferred giving vehicles.

  • Ability to maintain a high level of confidentiality and organization

Nice to Have:

  • CFRE credential preferred 

  • Experience in health and human services development preferred

Physical/Mental Abilities:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals who are differently abled to perform the essential functions.

While performing the duties of this position, the employee is regularly required to:

  • Sit, stand, walk, reach with hands and arms, talk and hear

  • Use finger and hand motion

  • Must occasionally lift and/or move objects up to 25 pounds  

  • Specific vision abilities required by this job include close vision, distance vision, depth perception and ability to adjust focus

  • Moderate level of stress caused from tight deadlines

  • Moderate level of mental and/or visual fatigue and/or eyestrain may result from looking at a computer screen for extended periods of time

  • Frequent work in the community 

  • Occasional work outside of normal business hours

  • Drive a vehicle within the region

  • Moderate office noise level

This position is exempt from overtime regulations.  Hybrid work environment: a mix of office, remote, and community settings.

Reports To:  Vice President of Resource Development

Supervises:  1 employee

Hours: 40/week 

Salary and Benefits: $69,800 - $77,600 plus full benefits, including: paid vacation, sick and personal leave; employer contributions to 401(k), contributions to health, dental and vision insurance benefits, life and disability insurance, employee assistance program, self-care fund, and coaching and support.

United Way of Asheville and Buncombe County is an equal employment opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.