Reports to: President and CEO
Supervises: Donor Relations Manager, Volunteers
Exempt Status: Exempt
Summary of Position: The Director of Donor Engagement (DoDE) designs, guides, executes, evaluates, and continuously improves donor strategies that position Berkshire United Way (BUW) as the nonprofit that transforms philanthropy into action and positive change for Berkshire County. Through exceptional donor engagement, experiences, and communications, the director leads staff and volunteer teams to grow BUW's overall revenue; engage, retain, and steward the individual donor base; implement innovative revenue growth strategies; and use data to promote continuous improvement.
The DoDE provides internal leadership for the development team and ensures BUW has the infrastructure to provide effective, high quality donor experiences. The DoDE also serves as an external leader and is responsible for developing and sharing the case for support for BUW and our community impact work. While the primary responsibility is for philanthropy goals, the DoDE also contributes actively to advancing the mission and goals of BUW and serves with other senior staff on the leadership team to build a culture of collaboration and alignment of services and strategies.
- Designs, guides, executes, evaluates, and continuously improves a resource development plan that is innovative, efficient, and effective in and for Berkshire County.
- Maintains current knowledge of, and monitors changes in, community factors that affect fundraising and provides guidance to the Board and President regarding strategy.
- Supports Board development committees and partners with President to engage peer ambassadors in donor solicitation and stewardship strategies.
- Models and works to advance BUW’s commitment to diversity, equity, inclusion, and belonging in partnering and engaging with Board, staff, volunteer, donor, and community stakeholders.
- Supervises the Donor Relations Manager and provides appropriate support and training for staff to optimize donor experiences and ensure individual and organizational goals are met.
- Ensures BUW has the infrastructure (technology, procedures, and tools) to implement the development plan, create exceptional donor experiences, and achieve BUW’s goals.
- Represents BUW as needed in public venues and community events and demonstrates exceptional interpersonal skills.
- Collaborates with the Director of Volunteer Engagement and the workplace campaign staff to align messaging and strategy for engagement.
- Partners with communication staff to develop marketing materials, social media plan, and advertising campaigns as part of a donor engagement strategy.
- Collaborates with finance staff to ensure all donations and pledges are accurate and handled with the highest level of stewardship and security.
- Develops strategic partnerships with donors, other United Ways, partner organizations, business leaders, elected officials, foundation representatives, and others.
Individual Donors and Major Gifts
- Develops individual donor plan inclusive of donor identification, solicitation, acknowledgement, and stewardship for donors along the continuum from entry to bequest.
- Fosters Board and Development Committee engagement and participation in fundraising and supports their donor relations work by providing strategic guidance around donor history and philanthropic interests.
- Personally solicits donors. As such, strong relationship building, listening, and frontline solicitation skills are important.
- Segments donors and utilizes donor data and moves management to strategically increase BUW’s individual campaign.
- Maintains branding guidelines and incorporates impact messages in donor communication to increase BUW’s profile and improve fundraising.
- BA/BS in business, marketing, or fundraising field; MA and/or CFRE preferred.
- 3-5 years of successful fundraising experience; United Way experience a plus.
- Knowledge of fundraising strategies and donor relationship best practices.
- Understanding of and commitment to discretion and confidentiality when dealing with donor information.
- Strong supervisory skills and experience leading effective teams.
- High emotional intelligence and ability to work effectively with a variety of people.
- Ability to motivate and retain volunteers, including donors and board-members.
- Proficient in CRM or donor database systems and ability to utilize data and information to measure and evaluate fundraising performance and drive decisions.
- Proven time management, planning, organizational and analytical skills.
- Effective communicator, including writing, speaking, and listening skills.
- Must have schedule flexibility to attend events that may occur in the early morning, evening, and weekends.
- Must have valid driver’s license and access to a vehicle to travel to workplace campaigns and other offsite work obligations.
- Must be reliable, a team player and willing to take on other duties as assigned.
Our competitive salary and benefits feature the following highlights:
- Paid Time Off (PTO) for vacation, personal, or wellness
- Medical and Dental Insurance (immediate eligibility)
- 403(b) Retirement Plan (with employer contribution after first year of service)
- Short- and Long-Term Disability and Life Insurance (provided at no cost to full-time employees)
- Flexible Spending Account