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Director of Development, Marketing & Communications

Coralville, IA

Relocation expenses: Negotiated

Full time
3 - 5 years of experience
Bachelor's Degree

Published on 9 Jul 2017

Expires on 10 Jul 2017

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Director of Development, Marketing & Communications

Reports to:    President and CEO
Status:        Open

Position Summary:  To support United Way mission and community impact priorities by:

Leading all Resource Development lines of business including Corporate Relations, Major Gifts, New Business, Donor Relations, Fund Raising events while consistently maintaining superior donor relationships and increasing revenue.

Developing and implementing Marketing and Communication plans and strategies including public relations, media relations, on-line giving, digital communications, key messaging, storytelling and brand experience.

Drive Resources and Achieve Results

•    Develop and maintain strategic partnerships with volunteers, community and business leaders, donors, and fund recipients to generate necessary resources
•    Identify, recruit and develop new business prospects on a year-round basis
•    Initiate new ways to generate revenue by building and expanding network of donors
•    Identify strategies and opportunities to best engage volunteers and staff the Resource Development Committee, Marketing and Communication Task Force and Campaign Cabinet
•    Work directly with Campaign Leadership to provide goal-setting, key audience-focused messaging, account development implementation and strategic direction to cabinet members
•    Connect Employee Campaign Coordinators and Teams to valuable role they play in creating community impact through successful workplace campaigns and encouraging year-round engagement
•    Ambitious yet realistic in setting revenue goals and objectives and implement Resource Development long- and short- range plans that ensure long-term sustainability
•    Develop and implement strategies, define annual operating plans, recognize and act on opportunities, able to shift gears and comfortably handle  risk, recover from set-backs and overcome obstacles

Build Relationships and Inspire Investment

•    Convey energy, meaning and importance of United Way mission and work
•    Good at promoting idea or vision, able to read the audience, and persuade others to take action
•    Meet donor needs by providing strategies and opportunities that raise revenue and other resources while building trust and benefitting both parties
•    Focus on donor, actively listening to needs, interests and passions and connect to
    community work
•    Recognize the power of effective stewardship and development and implement relationship
plans for donors of all giving levels
•    Cultivate and solicit contributions from prospective and current individual and corporate
donors, and secure private grants
•    Engage with donors year-round, recognizing impact of gift, communicating progress and results, inspiring involvement and ensuring quality experience
•    Collect and record relevant donor and volunteer information to forge partnerships, increase engagement and sustain relationships

Effective, Engaging and Innovative Communication

•    Present compelling case to catalyze interest, link donor aspirations to needs and secure support
•    Distill complex information into a simple, clear message using examples, stories, and community information that are relevant and resonate with the donor, volunteer, and partner
•    Write clearly and concisely, using multiple platforms to reach diverse audiences, effective public speaker and presenter
•    Develop and implement a comprehensive year-round communication plan to keep supporters and partners informed and engaged
•    Execute the development and implementation of social marketing, public and media relations, website content, communication/resource development materials and brand management
•    Diligent with appropriate follow-up and follow-through

Organizational Leadership

•    Recognize organization-wide priorities and work cooperatively to support accomplishment with staff team and volunteer talent
•    Work closely with Community Impact staff to understand United Way’s priorities and “products” in order to present clear information to community
•    Skilled fundraiser balancing strategic and operational needs
•    Value and leverage the power of external networks and relationships
•    Conduct, analyze and interpret internal and external research to support planning and development of organizational resource development and marketing strategies and plans
•    Progressive thinker, understanding philanthropic trends and best practices in donor-centered fund-raising
•    Effective presenter, active listener, open to new ideas, keeps supporters informed and engaged
•    Self-directed, pro-active and holds one-self accountable
•    Act using Partnership principles of integrity, respect, humility and inclusion internally and externally to advance community goals and outcomes

Additional Responsibilities

Initiate or is directed by the President& CEO to perform additional duties or tasks to support mission


•    Bachelor’s Degree or equivalent with at least 4 years of progressive experience in a similar role.
•    Comprehensive knowledge in nonprofit fundraising and marketing
•    Experience and knowledge of project management and coordination
•    Ability to maintain knowledge and professional development in market research, business trends and fundraising trends that may impact needs and resources
•    Comprehensive knowledge of Microsoft Office and other software
•    Excellent oral and written communication skills
•    Ability to supervise volunteers and staff, work both independently and in a team environment
•    Valid driver’s license and appropriate vehicular insurance
•    Knowledge of United Way and Community Planning is desired
•    A working knowledge of Johnson & Washington Counties is desired


•    Full-time hours, participation in early morning, evening, and weekend meetings and events will
be required as needed
•    Working from home is allowed as needed, through use of Virtual Office

Physical Demands

The physical demands of this job are representative of those required to successfully perform the essential duties of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.