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Director of Development and Marketing

Portage County, OH
Ravenna, OH

Relocation expenses: Not paid

Director
Full time

Published on 29 Feb 2020

Expires on 29 Feb 2020

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Director of Development and Marketing

 

Title:                           Director of Development and Marketing

Reports To:               President and CEO

 

OVERVIEW

The Director of Development and Marketing is responsible for leading the annual giving, special events and development activities and marketing of the United Way Portage County (UWPC).

POSITION RESPONSIBILITIES

  • Leads Annual Workplace Campaign
  • Leads Leadership Giving Society
  • Writes Grants
  • Develops all Campaign Marketing plans, programs and projects
  • Directs Special Event fund raising projects
  • Directs Annual UWPC Celebration

JOB FUNCTIONS

  • Leads Development Annual Campaign Plan that includes a comprehensive dollar goal and dollar goals for a variety of Campaign Divisions, including a budget and schedule, that are approved annually by the UWPC Campaign Committee and the Board of Trustees.
  • Attends and Coordinates Board Campaign Committee including agenda, minutes and tasks
  • Develops and implements Annual Campaign Marketing Plan
  • Develops and markets a compelling and emotional Case for Giving
  • Completes a minimum number of meetings with Donors* each month all designed to build better relationships with donors and bring donors closer to UWPC. Donor Relationship Management Plan guides this process.
  • Directs weekly Social Media posts
  • Schedule includes some early mornings, evenings and the occasional weekend.

REQUIREMENTS

  • Bachelor degree in an applicable field or an equivalent level of work experience.
  • Minimum of 3 years of Resource Development experience and proven record of success producing philanthropic revenue.
  • United Way experience preferred.
  • Current valid driver’s license and ability to travel as needed.
  • Certified Fund Raising Executive (CFRE) preferred.

SKILLS

  • Proficiency in Microsoft Office suite.
  • Experience with Constant Contact or similar software
  • Demonstrated ability to perform in a Team environment
  • Self-Motivated and strong ability to work independently
  • Experience working with a Board of Trustees and Volunteers to complete projects
  • Excellent written and verbal communication skills
  • Experience with marketing software applications

PERFORMANCE METRICS

  • Achieves a minimum of 85% of Board approved campaign goal for assigned Divisions
  • Achieves 20 visits and 40 phone calls and 20 emails to Donors* monthly (See Donor Relationship management Plan)
  • Achieves at least 2 photos submitted to Record Courier per month
  • Achieves Special Event Revenue targets for agreed upon events

ADHERES TO ORGANIZATIONAL POLICY & PROCEDURES

  • Adheres to UWPC attendance & punctuality policy
  • Demonstrates knowledge of and compliance with UWPC policy & procedures

PROFESSIONALISM

  • Promotes high standards of professional behavior
  • Actively works to maintain a positive work environment, effective teamwork and positive representation to the donor public.
  • Team Leader/Player who promotes a positive morale, strives to increase productivity and is goal oriented

 

*Donors includes Prospective donors, Current donors, Workplace Employee Campaign Managers (ECM), CEO calls and New Account development calls. (Employees attending work place campaign meetings are a separate category).

 

UNITED WAY CORE COMPETENCIES FOR ALL STAFF
●    Mission-Focused: Catalyze others’ commitment to mission to create real social change that leads to better lives and healthier communities.  This drives their performance and professional motivations.
●    Relationship-Oriented: Understands that people come before process and is astute in cultivating and managing relationships toward a common goal.
●    Collaborator: understands the roles and contributions of all sectors of the community and can mobilize resources (financial and human) through meaningful engagement.
●    Results-Driven: Dedicated to shared and measurable goals for the common good; creating, resourcing, scaling, and leveraging strategies and innovations for broad investment and impact.
●    Brand Steward: Steward of the brand and understands his/her role in growing and protecting the reputation and results of the greater network.