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Director of Development

United Way of Harrisonburg and Rockingham County
Harrisonburg, VA

Relocation expenses: Not paid

Full time
3 - 5 years of experience

Published on 15 Jun 2022

Expires on 15 Jun 2022

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Director of Development


Our Mission: Uniting our community to empower people in need.  

Our Vision: Improved lives through strategically convening community partners to create measurable social change.


The Director of Development engages our business and individual donors to help fund the critical mission of United Way.  They will help develop strategy, implement new systems, and cultivate relationships across the community that will provide diverse funding sources and lead growth for the organization. This position reports directly to the Executive Director.


  • Strong interpersonal, analytical and multi-tasking skills

  • Organizational and time management skills

  • Ability to work effectively with volunteers and donors

  • Leadership experience in a cause-related environment; a combination of for profit and non-profit experience desired 

  • Fundraising, Moves-Management, and/or sales experience strongly desired

  • Experience managing volunteers and event planning desired

  • Must be a confident and engaging storyteller and effective communicator, both written and verbal

  • Ability to prepare and deliver effective presentations on behalf of the organization

  • Experience in donor database management and ability to learn and manipulate new software products as required to effectively perform the job



  1. Works with board and staff to establish donor engagement strategy to meet organizational goals in fundraising, volunteer engagement and community impact.  Analyzes current strategies for strengths and weaknesses and uses data to inform goals for future campaigns as well as new and innovative strategies for development.  

  2. Cultivates and increases community support for United Way by initiating contacts and building relationships with businesses and individuals throughout the year.  Broadens and strengthens donor cultivation efforts to grow new donors within the workplace.

  3. Oversees campaigns at local workplaces- including recruiting and training Employee Campaign Coordinators, developing engagement tools, monitoring progress, and evaluating success.

  4. Develops and oversees Campaign Team (volunteers and board members that provide direct support to fundraising efforts).

  5. Develops and monitors direct mail, email, and marketing-based fundraising strategies that engage annual donors. 

  6. Serves as the primary point person for annual fundraising gala, and donor stewardship events such as the Wampler Society event and Skyline Society event. 

  7. Supports major events such as Day of Action through solicitation of business sponsorships and team participation in the event.

  8. Provides marketing and communications support to the Executive Director, and develops marketing and communications plans to support fundraising efforts. 

  9. Learn about Community Centric Fundraising (CCF) and actively engage in efforts to build CCF principles into fundraising practices of team and organization.



  • Willing to take risks

  • Demonstrates a high level of professionalism

  • Takes initiative

  • “All hands on deck” attitude toward work in a small office environment

  • Capacity to understand and analyze complex issues and data

  • Collaborative

  • Demonstrates a commitment to and passion for a collaborative approach to change

  • Ability to work smart and improve efficiencies 

  • Keen understanding of return on investment within the context of strategic fundraising

  • Demonstrates a high level of integrity in all aspects of work and relationships

  • Demonstrates a commitment to learning and professional growth

  • Superior organizational skills

  • Focus on learning with an ability to incorporate feedback into work and performance



  • Status:  Full-time; Exempt

  • Must be available for evening and weekend hours as required to support events

  • Must have valid driver’s license and reliable transportation to and from work and required events

  • Must be able to lift boxes weighing up to 30 pounds

  • Must be able to communicate effectively in English


Salary Range: $48,000 - $58,000

Competitive Benefits Package: includes access to medical, dental, and vision insurance, group disability and life insurance, paid time off, and 13 paid holidays.