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Director, 211

San Francisco, CA

Relocation expenses: Not paid

Full time
5 - 10 years of experience
$81,000 to $90,000 per year

Published on 31 Dec 2021

Expires on 31 Dec 2021

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Director, 211

UWBA is an equal opportunity employer committed to a diverse workforce. UWBA is committed to building and maintaining a diverse staff and an inclusive workplace that values equity. We welcome applications from immigrants, BIPOC, LGBTQ applicants, and people with lived experience in poverty. 

Department: Community Impact Team
Reports to: Vice President, Safety Net Services
Classification: Management, Level 5
Closing Date: Open until filled


The United Way Bay Area (UWBA) is leading a network of corporations, government agencies, nonprofits, and individuals to create lasting change for Bay Area residents and families.  With a history that spans over 90 years and programs that tackle the issue of local poverty from every angle, UWBA is uniquely positioned to mobilize and motivate all sectors of the community toward the vision of ending the cycle of poverty.  
 As UWBA responds to cultural shifts in the workplace, fundraising, and digital communications, it is guided by core values of innovation and results-driven creativity. Through a variety of existing and emerging initiatives, UWBA seeks to both strengthen and reimagine its work at all levels in order to provide more and better opportunities for struggling Bay Area residents. 

UWBA is committed to building and maintaining a diverse staff and an inclusive workplace that values equity. We particularly welcome applications from immigrants, BIPOC, LGBTQ+ applicants, and people with lived experience in poverty. To foster an open and impartial application review process that minimizes the potential for bias, please remove any reference to academic institutions from which you obtained a degree, if applicable, for example, simply list “Bachelor of Arts in Sociology”.  Not having a degree will not preclude you from being considered; applicable work experience is equally considered.

For more information about UWBA, please visit

The Opportunity:
The Director, 211 will ensure the successful implementation of the 211 Bay Area program. 211 Bay Area covers six counties: San Francisco, San Mateo, Santa Clara, Marin, Napa, and Solano. 211 offers free and confidential information and referral via call, text, and web. 211 Bay Area answered over 76,000 calls and texts in our last fiscal year. The Director will focus on three key focus areas program strategy, fundraising and sustainability, and building and cultivating partnerships.

What you’ll do:


  • Create and oversee implementation of an annual strategic workplan for 211
  • Support the development of a Bay Area regional Community Information Exchange-inspired model
  • Execution of 211 Business Plan strategies
  • Develop resource data sharing best practices and partnerships in alignment with partner 211 strategies
  • Maximize use of 211 user data to inform community needs
  • Ensure resource database is complete and regularly maintained according to AIRS standards
  • Manage strategic use of our 211, including but not limited to tobacco cessation, eviction prevention, and Earned Income Tax Credit awareness outreach


  • Lead and/or support fundraising activities including grant writing and reporting, funder presentations and meetings, strategic partnerships, and development of new revenue streams
  • Support or lead co-fundraising with external partners such as our neighbor 211s or United Ways
  • Pursue multi-year sustainable fundraising opportunities


  • Effectively collaborate with United Ways of California to support the operations of 211 Bay Area
  • Attend and participate in regional and statewide partnership meetings to further the 211 mission and priorities
  • Manage call handling and resource management contracts with vendors
  • Manage partnerships with Eden I&R and Contra Costa Crisis Center as the 211s in the UWBA service area
  • Oversight of strategic partnership development and trust building with county and statewide government agencies
  • Partner with mission aligned organizations for ongoing 211 implementation or special initiatives that meet community needs
  • Formalize partnerships with disaster/emergency agencies in the six counties to better serve the Bay Area in the event of a disaster


  • Manage the 211 Bay Area budget annually and regular daily invoices/payments
  • Participate in cross department or cross program projects or workgroups
  • Lead or support other community impact related or organizational projects as needed

Who you are:

  • Five or more years of related professional work experience in safety net, nonprofit, or community-based organizations
  • Understanding of the 211 landscape, stakeholders, operations, and potential is preferred
  • Understanding of the safety net services available in the Bay Area is preferred
  • Commitment to deepening expertise around racial equity, diversity, inclusion, and self-awareness.
  • Experience with community building and working in collaborative partnerships with other organizations, agencies, institutions, and entities.
  • Ability to be both a team leader and participate in teams, and experience in using informal influence and developing real partnerships across departments to complete projects.
  • Strong organizational skills and ability to multi-task
  • Demonstrated ability to support/lead collaborative projects - both with internal staff and community-based coalitions.
  • Ability to work effectively under pressure to meet deadlines.
  • Grant writing and fundraising experience for public or nonprofit agencies.
  • Ability to fulfill responsibilities with minimal supervision
  • Excellent proficiency in operating computers and various Windows-based software applications (MS Word, Microsoft Office Suite, Excel, PowerPoint)
  • Excellent written and verbal communication skills

Salary:  $$87,000 - $93,000 (DOE)

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear.
UWBA does not discriminate on the basis of race, color, gender (including actual or perceived gender, and gender identity), sexual orientation, age, marital status, medical condition, religious affiliation, veteran status, national origin, citizenship status, mental or physical disability, or any other characteristic protected by applicable state, federal or local law. Applicants must be able to work legally in the United States. UWBA will consider qualified applicants with criminal histories in the manner consistent with the requirements of the San Francisco Fair Chance Ordinance. If you need a reasonable accommodation in order to apply for a job, please let us know. If the reason you need an accommodation is not obvious, we may ask for documentation confirming your functional limitations.

Location: Due to the COVID 19 Pandemic employees have been working remotely. As restrictions are lifted and a return to office and community work is increasingly possible, staff and their supervisors will work together to determine the appropriate work arrangement based on the nature of the individual’s role, and in alignment with organizational policies and departmental needs and activities. We strive to be as flexible and fair as possible while ensuring in-person accessibility as needed to interface with our volunteers, membership, community, and each other.


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