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Digital Engagement Manager

Anchorage, AK

Relocation expenses: Not paid

Manager
Full time
Associate Degree

Published on 3 Sep 2021

Expires on 30 Sep 2021

Digital Engagement Manager

Title:  Digital Engagement Manager

Supervisor: Marketing Director

Organization Overview: United Way of Anchorage mobilizes the community to make lasting, measurable changes in community conditions that improve lives. We have adopted a unique approach to community problem-solving called collective impact which allows us to directly engage with communities. Our workplace is fast-paced, collaborative, and adaptive.

Position Overview: The Digital Engagement Manager will create quality customer and donor centered experiences through digital communications for United Way of Anchorage and 90% Graduation by 2020 and is responsible for creating, executing, and optimizing content and campaigns to maximize followers and increase engagement through multiple digital channels.

Essential Functions/Roles & Responsibilities of the Position:

  • Oversee social media strategy, management, and advertising
  • Oversee email marketing strategy, creation, and distribution
  • Content creation for social media channels, websites, advertising, newsletters, organizational materials, and presentations to include graphics, videos, photography, and copywriting
  • Blog/publications content creation, management, and distribution
  • 90% Graduation by 2020 and Free Tax Preparation website development and management
  • United Way of Anchorage website management support
  • Devise strategies to drive online traffic to organizational websites
  • Evaluate digital communications metrics and devise strategies to increase audience and conversation rates
  • Manage online brand and advertising campaigns to raise brand awareness
  • Manage photography requests
  • Manage donor recognition and tracking
  • Manage internal notifications regarding latest marketing and communications activities and organizational events
  • Responsible for managing advertising budget for all social media channels
  • Platforms Managed: Facebook, Flickr, Google My Business, Hootsuite, Instagram, LinkedIn, Mailchimp, Twitter, YouTube, WordPress

Education, Skills & Qualifications:

  • Undergraduate degree with a concentration in marketing, communications, journalism, art, or related field.
  • Five years social media management experience
  • Five years photography and/or videography experience
  • Five years graphic design experience
  • Experience with major virtual and webinar meeting platforms including Zoom, Teams
  • Advanced knowledge of WordPress
  • Advanced knowledge and ability to use front-end technologies including HTML, HTML 5
  • Excellent written, oral, listening and presentation skills
  • Advanced website management experience
  • Experience in SEO and email marketing
  • Advanced experience utilizing Adobe Creative Cloud suite and Microsoft Office suite
  • Experience with online marketing and marketing management tools and ability to learn
  • new software
  • Strong understanding of current online marketing concepts, strategy, and best practice
  • Strong understanding of donor communications and relations
  • Previous experience in a similar digital marketing role
  • Demonstrated ability to track multiple projects and meet deadlines.
  • Passionate about and comfortable working with a variety of stakeholders.
  • Bilingual a plus

Hours of Work: 8:30 a.m. to 5:00 p.m., M-F

Salary Range:  $45,000 - $55,000

To Apply: Please send your resume and letter of interest to Kayla Green, Director of People & Culture: kgreen@ak.org.

Position open until filled.

UNITED WAY CORE COMPETENCIES FOR ALL STAFF
●    Mission-Focused: Catalyze others’ commitment to mission to create real social change that leads to better lives and healthier communities.  This drives their performance and professional motivations.
●    Relationship-Oriented: Understands that people come before process and is astute in cultivating and managing relationships toward a common goal.
●    Collaborator: understands the roles and contributions of all sectors of the community and can mobilize resources (financial and human) through meaningful engagement.
●    Results-Driven: Dedicated to shared and measurable goals for the common good; creating, resourcing, scaling, and leveraging strategies and innovations for broad investment and impact.
●    Brand Steward: Steward of the brand and understands his/her role in growing and protecting the reputation and results of the greater network.