Chief Outreach Officer
About the United Way of the Greater Triangle:
With a bold mission to invest in community-driven solutions that advance racial and economic justice, United Way of the Greater Triangle (UWGT) is seeking a strategic leader with outstanding customer service, belief in our mission, a systems thinker and influencer and a seasoned outreach pro to help us reach our organizational vision and mission. This role requires a justice-forward approach to all that you do, a high-performing and highly accountable work orientation, enthusiasm for what’s possible, optimism about what’s next, and a passion for leveraging your skills to make a positive impact in your community.
The Chief Outreach Officer at United Way of the Greater Triangle (UWGT) is a senior leadership position responsible for driving impactful outreach initiatives and developing strategic partnerships to advance the organization's mission to invest in community-driven solutions that advance racial and economic justice. Reporting directly to the President and CEO, the Chief Outreach Officer will lead, manage and coach a team of direct reports including the Senior Leader of Creative Strategies, Director of Learning and Engagement, and Director of Marketing and Storytelling. This position requires a dynamic and visionary leader with a proven track record of results in outreach, partnership development, marketing, storytelling and community engagement. UWGT raises and deploys resources to nonprofits and communities. This role leads the team that is the connective tissue between funds raised and funds invested. This role strategically amplifies the dynamic stories of our nonprofit partners and convenes constituents to make a deep, lasting impact. If you are justice-oriented, believe in the power of storytelling and engagement, and are exceptional at people leadership and project management, join us as our next Chief Outreach Officer.
Set vision, goals, direction and strategy for the Outreach Team, a new team in FY24 designed to help amplify our stories and our partners’ stories and convene individuals and organizations in pursuit of our mission:
Conduct a needs assessment across nonprofits and corporate partners
Draft vision for self and team reflective of UWGT strategic plan
Develop SMART, inclusive, equitable goals
Provide strategic clarity, direction and accountability for the Outreach Team
Collaborate with the Director, Community Engagement + Learning to develop and execute on staff development and learning vision, strategy and plan
Support operationalizing our new strategic priorities
Volunteer engagement strategy:
Develop a pipeline of volunteer engagement milestones and an aligned goals and strategy for over 10,000 people and donors and over 200 corporate partners and hundreds of nonprofits.
Inspire a team of people to execute on the strategy and meet ambitious engagement goals
Coach and Develop the Outreach Team:
Hire three open positions on the Outreach Team to compliment 2 seasoned staff members’ skills and strengths and ongoing hiring and staff retention to maximize impact and sustainability
Coach and develop team, support goal development, strategy and accountability across the Outreach Team
Cultivate a collaborative and inclusive team culture that works to integrate and eliminate organizational silos and encourage professional growth and development
Set clear goals, objectives, and performance expectations for the team and provide regular feedback and coaching aligned to your leadership brand and our UWGT performance management system and values
Branding, Marketing, and Storytelling:
Collaborate with the Director of Marketing and Storytelling to develop compelling messaging and storytelling that effectively communicates United Way's impact and drives engagement
Oversee the development and implementation of marketing and communication strategies to promote United Way's programs, events, and initiatives
Ensure brand consistency and alignment across all outreach channels and materials
Community Engagement and Relationship Building:
Represent United Way of the Greater Triangle in external events, forums, and community gatherings to promote the organization's mission and programs
Build and maintain strong relationships with community leaders, influencers, and key stakeholders to enhance collaboration and support for United Way's initiatives
Identify opportunities for United Way to engage with diverse communities and populations, ensuring inclusivity and equity in outreach efforts
Partnership Development and Management:
Identify and cultivate strategic partnerships to leverage resources, expertise, and support for United Way's programs and initiatives
Collaborate with the Senior Leader of Creative Services, Director of Learning and Engagement, and Director of Marketing and Storytelling to develop joint initiatives and campaigns with partner organizations
Monitor and evaluate the effectiveness of partnerships and implement strategies to enhance collaboration and mutual impact
You’re passionate about the mission, vision and values of the United Way of the Greater Triangle. You understand what we’re up to and are an effective and passionate brand steward. You see your work as an extension and expression of our values.
You’re a visionary who can operationalize. You imagine and bring to life outstanding impact in Outreach. You understand the UWGT mission and values and can create a stunning narrative of how Outreach will help to make good on our commitment to convene partners and amplify their stories as well as our own.
You love customer service. You’re essential to helping the organization realize our values within our team and among the broader community. You thrive in service to our partners and internal organization. You recognize the inherent values of everyone you work with, serve and meet in this role.
You’re a strategist. You see how your team and role play a part in the larger regional and organizational strategy. You see how each small part fits into the larger picture, making a tremendous impact.
You hit goals. You set just-right, ambitious outreach goals for a variety of work streams including volunteerism, storytelling, marketing, team learning and have a history of meeting goals.
You’re an outstanding communicator and storyteller. When you speak and write, people listen and take note. You have a way of motivating and influencing others to achieve outcomes. You listen deeply to what others have to say. You have a penchant for amplifying the stories of our nonprofit partners.
You’re a relationship builder and a dream teammate. You cultivate and maintain relationships with staff, Board Members, and external partners. You develop deep and lasting relationships. You love working with other people and help make for strong cross functional collaboration. You tailor your relationship building to the person, meeting them where they are, and honoring their values and interests.
You’re a dynamite executor. You get the work done. You can dream up the work, define a plan, execute on it and iterate it to make it better over time. You put plans in motion and monitor their progress. Your projects come to life with ease and action.
You can lead in ambiguity. You thrive in ambiguity and help bring sharper clarity where there’s a sketch. You take in new information and apply it quickly. You seek and give feedback regularly and new things, methods and systems excite you. You have a history of bringing ideas to life.
You’re committed to diversity, equity and inclusivity. You examine and work to mitigate your own biases and support the growth and maintenance of an inclusive, anti-racist culture at United Way of the Greater Triangle.
Bachelor's degree in a relevant field; advanced degree preferred
Proven experience (8+ years) in strategic outreach, marketing and storytelling and/or partner engagement
Demonstrated leadership and management experience
Proficiency in using technology and digital platforms for outreach and communication
Salary range is $140,00 - 160,000 along with a generous and competitive benefits package including medical, dental, 401K matching and a flexible work environment.
Diversity, Equity and Inclusivity (DEI) Vision Statement: We are committed to becoming a collaborative and inclusive organization that strives for equity and equal opportunity in all we do in order to be a catalyst for change in our community. We will work to create a welcoming environment for all; enable success for all; work constantly toward fairness, civility, and respect for all; and honor the rich mosaic of voices both within our United Way and in the Greater Triangle.
If this sounds like you, please submit your resume and cover letter to firstname.lastname@example.org.