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Chief Development and Marketing Officer

New York, NY

Relocation expenses: Not paid

C-Suite/Vice President
Full time
Bachelor's Degree

Published on 15 Feb 2022

Expires on 15 Feb 2022

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Chief Development and Marketing Officer

Organization Summary

UWNYC’s mission is to mobilize communities to break down barriers and build opportunities that improve the lives of low-income New Yorkers for the benefit of all. We are aligned through a shared vision of caring communities where all individuals and families have access to quality education and the opportunity to lead healthy and financially secure lives. We are a trusted partner to our community because we have a legacy, brand trust, insight, and innovation for solving complex problems.  

Presently, UWNYC’s mission and strategic priorities culminate in our Campaign for Equity, a commitment to fashioning paths forward for low-income New Yorkers and BIPOC communities as New York City recovers from the COVID-19 pandemic and reckons with its history of racial discrimination and inequity in all facets of public life. 
The Campaign for Equity is a bold response to today’s challenges, necessitating all of our resources, capabilities, and relationships to achieve a more equitable and sustainable city. New York City holds the unique promise of defining a new era of shared responsibility for disrupting patterns of injustices and biases with the engagement of enlightened corporate leaders, capable and resilient nonprofit organizations, a new and diverse generation of activists, and a strong culture of philanthropic collaboration.

Position Overview

Reporting to the Executive Vice President & Chief Advancement Officer, the Chief Development and Marketing Officer (CDMO) works to increase the visibility of UWNYC’s community work and to create new ways of engaging existing and new donors. They are responsible for building a culture of philanthropy while creating, implementing, and monitoring a fundraising plan that involves corporate, foundation, individual, and major donors, brand experiences, and digital presence. The position leads a robust fundraising and marketing & communications team to increase awareness, visibility, and fundraising results. They collaborate closely with the Executive Leadership and Community Impact teams as well as operational functions across the organization. 

In leading the Development team charged with raising approximately $52 million annually, the CDMO will set out a vision for the organization’s fundraising and will work collaboratively to carry this vision through to execution—by setting clear fundraising goals and marshaling resources to achieve them, by skillfully representing the organization’s with current and prospective donors, and by ensuring that Development staff have the support they need to thrive while developing as professionals. Additionally, in leading the Marketing & Communications team, the CDMO will set the vision and strategy for the UWNYC brand through events, sponsorships, and cause marketing partnerships as brand awareness experiences that introduce new business and individuals to UWNYC, as well as through social media, communications, and public relations.

Essential Responsibilities

  • Implement quantifiable and measurable fundraising and marketing strategy to achieve the organization’s financial and brand goals.
  • Adjust fundraising plan as needed to respond to opportunities and changing funding and programmatic landscapes.  
  • Set a culture of engaging donors and funders as thought partners and collective problem-solvers to build a New York City for all.
  • Work with the Executive Vice President & Chief Advancement Officer and Executive Leadership team to solicit and secure major gifts from individual, corporate, and foundation donors.
  • Be a thought partner to the Executive Vice President & Chief Advancement Officer.
  • Hire, train, and mentor fundraising and marketing & communications staff and build a high capacity and effective fundraising team.
  • Serve as an inspirational leader for staff; promote a culture of strong integrity, high performance, meaningful collaboration, and continuous improvement that values commitment to equity, learning, and quality.
  • Increase giving through digital platforms and the use of social media and technology in fundraising.
  • Oversee the management of the donor database and provide guidance on technology needs and best practices to build an effective fundraising department.
  • Work closely with United Way Worldwide to identify and secure national grants and support.
  • Oversee the creation and implementation of an annual internal communications plan to ensure staff are knowledgeable and engaged ambassadors for the organization and that communications are on message across the board.
  • Advise on public affairs strategy and oversee relationship building and awareness between UWNYC and policymakers.
  • Advise on cohesive cross-sector messaging for initiatives and outreach targeting both public and private sectors.
  • Advise on vision and strategy for brand experiences including two major signature fundraising events as well as ongoing brand sponsorships and partnerships.
  • Collaborate closely with the Community Impact team to understand programmatic funding needs and collectively fundraise toward those needs.
  • Forge strong relationships with the Board of Directors and leverage their ability to fundraise for the organization.

Expected Results

  • Revenue streams are increased to meet the funding needs of the organization.
  • A strategic focus of fundraising activities is aligned with the mission of the organization and filling fundraising gaps for programmatic services.
  • Campaign for Equity is weaved into fundraising strategy and throughout fundraising plan.
  • Fundraising staff has a clear understanding of their role and are motivated to achieve the department’s goals.
  • All fundraising programs, external resources, and key relationships are effectively managed.
  • The department is efficient and effective and focused on team goals and objectives.
  • Online branding and digital fundraising is expanded.
  • A consistent message is delivered to current and prospective donors, funders, and partners.  
  • All fundraising messaging and publications are compelling and consistent with the organization’s brand and voice.
  • The donor database is up to date, accurate, and logically formatted.
  • Employees across the organization are proud, knowledgeable, and informed ambassadors.\
  • Brand experiences are well organized, mission-driven, and successful.
  • Messaging, reputation, and relationships with policymaker partners and funders are effectively managed.
  • Board engagement and efforts will be well structured and board member’s time will be utilized appropriately.

Minimum Qualifications

  • Bachelor’s Degree and at least ten years of experience in the area of fundraising, communications, and/or marketing.  
  • Documented record of success in strategic initiatives and fundraising outcomes.
  • Entrepreneurial foresight and innovative spirit to recognize future trends and new opportunities.
  • Senior leadership experience with the ability to motivate teams to meet goals and deadlines.
  • Excellent leadership abilities, including interpersonal, communication, and public speaking skills and a strong sense of personal accountability to ensure project completion.
  • Ability and political savvy to build and sustain relationships with many constituencies, including corporations, major donors, innovative and non-traditional funding sources, and across internal departments.
  • Experience crafting public affairs messaging, media inquiries, and reputation management initiatives.
  • Proven ability to lead, direct, and support senior-level professionals.
  • Exceptional attention to detail.
  • Excellent verbal and written communications skills.
  • Strong commitment to racial equity. 

Additional Requirement:

  • Fully vaccinated for Covid-19

How to apply

Please send a cover letter with salary requirements and resume to resume@uwnyc.org with the title “Chief Development and Marketing Officer” in the subject line. No phone calls or faxes are accepted.

United Way of New York City is an Equal Employment Opportunity Employer