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Associate, Social Media & Digital Marketing

Associate, Social Media & Digital Marketing

locationMemphis, TN, USA
remoteHybrid
PublishedPublished: Published 4 weeks ago
Other
Full time
3 - 5 years of experience
$50,000 - $52,000 per year

ORGANIZATIONAL OVERVIEW

United Way of the Mid-South is a multi-million-dollar nonprofit, public charitable foundation that mobilizes financial and human resources, across an 8-county service area, to meet critical needs and to help ensure that hundreds of thousands of Mid-Southerners can achieve their highest potential. We support high-performing nonprofit agencies that are delivering direct services to decrease poverty in our community by addressing the essential building blocks for success – education, financial stability, and health – while maintaining vital safety net services in food, shelter, and safety for individuals facing crisis situations. By joining United Way of the Mid-South, you are uniting with a team that is helping people move out of poverty and making our community a place where everyone can thrive.

POSITION OVERVIEW

The Associate, Social Media & Digital Marketing is responsible for the accurate production and distribution of social media content, the functionality and effectiveness of our website, and development and implementation of integrated digital marketing campaigns. This position will report to the Associate Director of Creative Services and will serve as primary point person for UWMS’ digital marketing strategy, including website, social media, backend coding, content and all digital campaigns connected to the website; be responsible for managing website, SEO, and performance & data analytics in compliance with UWMS brand standards. The ideal candidate is a proactive individual with well-developed critical thinking skills who is able to process, react to, and solve problems in a timely manner as they arise. Must be a motivated team player with confident communication skills that can work with some autonomy but also able to incorporate external creative direction.

PRIMARY DUTIES AND RESPONSIBILITIES

● Work within the Communications and Engagement team to manage standards across all

digital platforms, including website, video, email and mobile communications, and social

media.

● Participate in, and be part of, marketing plans and decisions for United Way by sharing

knowledge and experience of marketing, advertising and design.

SOCIAL MEDIA CONTENT CREATOR:

● Leverages social media best practices and learnings in the creation of content for UWMS

social media channels by developing a digital channel strategy that includes analytics and

metrics.

● Plan the social media calendar for diverse messaging on all UWMS social channels.

● Develop rich media content including graphics, photos, and videos; as well as posting

activities on channels including Facebook, LinkedIn, Instagram, Twitter, YouTube and

other interactive social media tools and platforms.

● Collaborate and lead social media marketing strategies to drive revenue and awareness.

● Provide continued support for other digital channels as needed.

WEB DESIGNER / DIGITAL LANDSCAPER:

● Build and optimize uwmidsouth.org for evolving business needs including SEO and PPC

campaigns.

● Provide content, photography and brand support for uwmidsouth.org while maintaining

communication with team members and supervisor concerning the effectiveness of the

website.

● Code and script applications to create new webpages, microsites, landing pages, etc.

● General understanding of UX/UI human-centered design

● API knowledge; Integrate website with other applications.

● Keep up-to-date on web developments and trends.

● Perform routine site audits, as well as ongoing maintenance, on an as-needed basis.

● Implement a robust Google Ads campaign, fully utilizing the nonprofit ad grant.

GRAPHIC DESIGNER:

● Assist in the development of social media content that complement related creative pieces

using graphic design elements in keeping with United Way's brand standards.

● Prepare images and graphics to align with branding guidelines and social expectations.

● Assist with collateral updates and version control.

● Assist with photography and video production (shooting, editing, etc.).

● Provide support services for Associate Director, Creative Services.

QUALIFICATIONS:

● Bachelor’s degree (B.A./BFA); preferred concentration: Graphic Design, Marketing, Visual

Communications, Digital Design, Interaction Design, Visual Studies, Information Technology,

Web Design, Computer Science, UX/UI design.

● At least two years of professional experience in social media content creation, web design, or

multimedia required. Knowledge of WordPress, HTML & CSS, SEO/SEM preferred.

● API web integration; Experience in User Experience (UX) and User Interface (UI)

● Photo/video editing skills.

● Proficient in Microsoft Office Suite, Google Workspace, Adobe Creative Suite and video editing

software.

● Excellent aesthetic skills, interpersonal & communication skills and demeanor; team player

with stellar verbal, written, and listening communication skills.

● High sense of urgency; quick and efficient learner.

● Experience with composition techniques in producing polished final pieces.

● Effective organization and time-management skills with the ability to work in high-pressure

situations.

● Ability to work independently and complete assigned tasks within identified timeframes while

managing multiple projects, as well as collaboratively working with leaders of other areas to

achieve common goals; working as part of a multidisciplinary team

● Ability to think creatively and provide marketable solutions in concept, development, and

production of communication materials.

● Excellent spelling, grammar and proofreading skills.

● Ability to produce some promotional materials in-house, including installation, cutting,

measuring and mounting productions.

● Bi-lingual in Spanish and English is a plus.

PHYSICAL REQUIREMENTS:

This job requires the individual to be able to lift 25 pounds and be able to maneuver a mobile cart for supplies and materials. While performing the duties of this job, the employee is regularly required to stand for long periods of time. The position may also require significant walking and capacity to climb stairs, and the ability to talk to and hear customers during events. Specific vision abilities required by this job include close vision, distance vision, depth perception and ability to adjust focus. The job requires computer work and attention to detail. There may be additional physical requirements associated with off-site events.

United Way of the Mid-South is an equal opportunity employer and does not discriminate against any person because of race, color, creed, religion, sex, national origin, disability, age, genetic information or any other characteristic protected by law. This non-discrimination policy extends to all terms, conditions, and privileges of employment, as well as, the use of all company facilities, participation in all company-sponsored activities, and all employment actions. United Way of the Mid-South will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in undue hardship. UWMS is committed to demonstrating diversity, equity, and inclusion in our workplace and community. We value each individual's unique skills and contributions and believe in the power of collective leadership, accountability, and unity.

This position requires a valid Driver’s License, car insurance, and reliable transportation. Position requires a personal cell phone to communicate outside of the office. The position also requires flexible hours outside of normal business hours and some local travel to meet with partners.

OTHER DUTIES:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this position. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice.

FUNCTIONAL COMPETENCIES:

● Knowledgeable: Competent utilizing the tools, technology, and materials relevant to Graphic Design. Able to create visual solutions through the use of composition, typography, color, images, and aesthetics. Working knowledge and understanding the principles and standards of good typography.

● Communications Proficiency: Able to communicate effectively in both verbal and written

form and to recognize and solve visual communication problems. Can communicate a

descriptive and critical articulation of their design intentions.

● Contextual Awareness, Analytical Proficiency: Able to embody multiple perspectives and

develop a worldview informed by multicultural and global perspectives. Critically evaluate

their work and the work of other professionals in an informed and insightful manner.

● Professional Business Practice: An understanding of the planning processes, organizational

skills, and management of working with teams. The ability to collaborate within an

interdisciplinary setting, prepare and present work in a professional manner. Initiative to

access resources and tutorials to learn new tools and techniques; to solve problems; to exhibit an understanding of research methods.

WORKING CONDITIONS:

Mission-Focused: Catalyze others’ commitment to the mission to create real social change that leads to better lives and healthier communities. This drives their performance and professional motivations.

Relationship-Oriented: Understands that people come before the process and is astute in

cultivating and managing relationships toward a common goal.

Collaborator: understands the roles and contributions of all sectors of the community and can mobilize resources (financial and human) through meaningful engagement.

Results-Driven: Dedicated to shared and measurable goals for the common good; creating,

resourcing, scaling, and leveraging strategies and innovations for broad investment and impact.

Brand Steward: Steward of the brand and understands his/her role in growing and protecting the reputation and results of the greater network.

Required degree level

  • Bachelor

Years of experience

  • 3 - 5 years of experience

Salary range

  • $50,000 - $52,000 per year

Required languages

  • English

Skills and Competencies

  • Brand Steward
  • Collaborator
  • Creating Brand Experiences for Everyone
  • Digital Marketing