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Associate Director, Public Relations

Seattle, WA

Relocation expenses: Not paid

Full time
5 - 10 years of experience
Bachelor's Degree
$81,000 to $90,000 per year

Published on 30 Sep 2021

Expires on 30 Sep 2021

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Associate Director, Public Relations

Job Announcement – Associate Director, Public Relations

United Way United Way of King County is committed to working for a racially just community where all people have homes, students graduate, and families are financially stable. We believe that having staff, volunteers, and supporters that represent diverse backgrounds will allow us to better accomplish our mission. We continue to work diligently to ensure that the field of philanthropy is welcoming to diverse communities. We strive to have a diverse staff and particularly encourage Black and Indigenous people, and people of color to apply and be part of our team.

Our culture fosters collaboration, teamwork, open communication, leadership, integrity, and accountability. 

We are an Employer of National Service: AmeriCorps, Peace Corps, and other national service alumni are encouraged to apply.

Job Summary:

The Associate Director, Public Relations is responsible for identifying and developing effective stories and creating United Way buzz that supports the organization’s brand position as an unstoppable force to create a community where people have homes, students graduate, and families are financially stable. 

This position will be responsible for providing content to the communications and marketing teams, drafting communication materials such as talking points, scripts, Op-eds, Q&A’s, and background papers for volunteers and staff, and analyzing policies, issues, and courses of action to determine implications and potential areas of concern. This position serves as company spokesperson and works closely with the Director of Communications and the Social Media Strategist.

The annual recruiting salary range is $88,500 - $91,500 DOE. This position is open until filled; first consideration will be given to applications received within two weeks of posting. 

*Full COVID-19 vaccination is required for this role [proof of   record will be requested during the onboarding process].

Essential Duties:

  • Produces talking points and scripts for staff and volunteers, including high-profile signature events, fundraising and other events, workplace campaigns, and campaign/board chair appearances.
  • Uses traditional journalism techniques to uncover stories that chronicle United Way’s work and the people served, to bring to life United Way of King County’s value proposition through written and video media formats. 
  • Identifies and supports client speakers to share their stories in person at events and/or with media.
  • Directs United Way of King County’s blog and serves as its primary content creator.
  • Creates stories and pitch ideas to broadcast and print contacts for editorial coverage, develops ideas for Op/Ed pieces, and helps them.
  • Develops and maintains positive relationships with key media contacts.
  • Produces videos and web content in concert with the Social Media Strategist that create interest in United Way of King County. 
  • Serves as communication resource and content creator for media and United Way's internal and external customers, including staff, volunteers, and community outreach groups.
  • Identifies and cultivates positive relationships with key agency and funder contacts.
  • Creates and implements media relations plans to support campaign and marketing messages. 
  • Manages publicity for special events.
  • Performs other related duties as assigned.

DISCLAIMER: This job position performs other assignments and performs other duties as assigned. The contents of this job description may change as deemed necessary by United Way of King County.

Core Competencies:

  • Proven advanced knowledge of journalism, communication theory, delivery systems, and print and video production.
  • Demonstrated excellent written and verbal communication skills and the ability to communicate effectively with diverse individuals and groups.
  • Proven ability to generate new content and write speeches and talking points for a variety of voices.
  • Demonstrated strong organizational and analytical skills, editing, design, and art direction skills.
  • Proven ability to strategically use social media platforms to advance organizational goals.
  • Demonstrated ability to manage multiple work requests and/or deadlines, and to prioritize work in an environment of continually changing requests for support.
  • Demonstrated knowledge of racial disparities that impact and affect the communities served.
  • Photo and video creation and production experience strongly preferred.
  • Proficient in Microsoft Office.

Education and Experience:

Bachelor’s degree, or equivalent, in journalism, creative writing, social media, advertising, public relations or related field. At least five years’ experience in public relations, media relations, or communications.

UWKC is an equal employment opportunity employer, and all applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristics protected by law.  United Way of King County values a diverse workplace and strongly encourages individuals who identify as Black, Indigenous, and People of Color to apply.

We are an Employer of National Service: AmeriCorps, Peace Corps, and other national service alumni are encouraged to apply.

Additional Information:

United Way of King County is an exceptional workplace that can provide you with:

  • Opportunities to work with smart, passionate, and enthusiastic team members and volunteers
  • Ongoing collaboration with diverse staff and other constituents
  • A desirable culture of high-performance expectations and accountability
  • Exciting and challenging work
  • Opportunities to help solve the community's toughest problems
  • Competitive pay that is commensurate with demonstrated successful performance and experience
  • Many other benefits that we are happy to discuss with you

Application Procedures:

Please apply online via the following link. You will be asked to upload your resume and provide a cover letter as well as complete the UWKC application.  

***Applicants MUST apply at the UWKC Career Center to be considered for this position.***

COVID-19 Update:

Protecting the health and safety of our communities is a top priority.  Due to the circumstances surrounding the pandemic, all interviews will be conducted remotely for the time being.  We will provide candidates selected for interviews with all the required instructions.  If you are hired for the position, you will start off working remotely. UWKC employees are working remotely through October 18, 2021.  We continue to closely monitor the evolving situation and we appreciate your understanding and flexibility with any related changes to our hiring process.  

***Note that successful candidates for all UWKC positions will need to provide their full COVID-19 vaccination confirmation record.***

*Full COVID-19 vaccination is required for this role [proof of   record will be requested during the onboarding process].